Tangible Post
A handwritten note in an opened Tangible Post envelope
Handwritten mail for ecommerce brands

Stop paying for the same customer.

You already paid to earn the customer. Tangible Post turns the customer data you own into handwritten, fully branded mail that makes people feel remembered and gives them a reason to come back before BFCM ad costs peak.

See holiday playWin the season
Built forKlaviyo
  • Increased return customers
  • +15% response rate
  • Increased LTV

  • Personally Written

    Make every customer feel recognized—not retargeted.

  • Measurable

    Connect every mailbox moment to orders, revenue, and return.

  • Made + Mailed

    We handle every detail and launch before the holiday rush.

THE BFCM CAC TRAP

Everyone is chasing the same damn customer

BFCM turns digital acquisition into a bidding war. The brands that win activate the customers already sitting inside their owned data.

01TRANSACTION

Another ad says:pay to reach them again.

CPMs rise, feeds fill up, and every competitor bids for the same attention. You end up paying again to reach people who have already bought from you, while showing them the same impersonal message as everyone else.

02RECOGNITION

A letter says:we already know you.

A handwritten letter changes the interaction. It recognizes the person behind the purchase, creates a branded moment they can hold, and gives them a reason to choose you again—without entering another digital auction.

Stop renting reach. Re-engage the customers you already earned.

Why re-engagement wins BFCM

Your best holiday customer is already in your data.

You already paid to acquire them. You already know what they bought. Now use handwritten mail to cut through the noise, give them a reason to return, and turn dormant customer data into seasonal revenue.

See holiday play
A handwritten welcome card tucked in an opened envelope, reading “welcome to the club”.
“You know us. We remember you. Here’s a reason to come back.”
No auction. No introduction. Just action.
The BFCM re-engagement system

Escape the CAC trap.

Tangible Post turns Klaviyo segments or customer CSVs into handwritten direct mail at scale. You control the audience, message, offer, creative, and brand experience. We handle strategy, production, postage, delivery, and measurement.

  • Klaviyo data
  • Personal offer
  • Mailbox moment
  • Holiday revenue
The BFCM attention advantage

While competitors fight in the feed,you own the mailbox.

A premium handwritten letter gives customers something no retargeting ad can: personal recognition, physical attention, and a reason to buy now.

The printed full-bleed graphic back of a 5x7 card

FULL-BLEED BRANDED CARD

Custom printed fully branded 5x7” card stock

A card front with a personal handwritten note and an offer code

PERSONALLY WRITTEN MESSAGE

A handwritten note tailored to the customer, moment, and offer.

A custom envelope with a printed return label, handwritten address, and real postage stamp

BRANDED ENVELOPE

A custom envelope with a handwritten address and real U.S. postage designed to be opened.

You already know them. Reach them better.

From Klaviyo segment to holiday revenue

Choose the segment.Escape the auction.

Win the season
HOW IT WORKS

Klaviyo in.
Re-engagement out.

META ads are already 12% more expensive YoY in 2026 — use your existing Klaviyo data to knock your BFCM campaign out of the park.

  • CONNECT

    Connect Klaviyo or upload a CSV to put your best customer data to work.

  • CHOOSE

    Select the audience, timing, and goal, whether it’s one holiday campaign or an automated lifecycle touch.

  • CREATE

    Turn your message, offer, and creative into a fully branded experience that feels personal, not promotional.

  • MAKE + SEND

    We print, write, quality-check, stamp, and mail every piece before the rush.

  • MEASURE

    Connect delivery and response to reactivation, orders, revenue, and return.

Ready to beat rising CAC with customers you already know?

Win the season
Leverage the moments that mean the most

Make more from the customers you already have.

Klaviyo already tells you who bought, what they bought, and when they may be ready to return. Tangible Post turns those signals into timely handwritten moments that deepen the relationship and drive holiday revenue.

Your existing customer data is the leverage.

  • 01

    Post-purchase

    Show new customers there’s a real brand behind the box.

  • Highest-leverage02

    Second purchase

    Give first-time buyers a personal reason to come back.

  • 03

    Cross-sell

    Put the right product offer in front of proven buyers.

  • 04

    Replenishment

    Reach repeat-use customers before competitors do.

  • 05

    VIP + loyalty

    Give top customers early access worth acting on.

  • 06

    Milestones

    Turn year-end gratitude into immediate action.

  • 07

    Win-back

    Remind lapsed customers why they chose you in the first place.

The Klaviyo → BFCM re-engagement platform

Known customers in. Holiday revenue out.

Choose the audience and offer, approve every creative detail, follow production, and connect response to revenue, all in one place, with one team responsible for getting the campaign into your customers’ hands.

The Tangible Post campaign portal showing the Autumn Winback mailer results — $27,734.40 revenue from 216 orders and a 17.4% response rate.
Why Tangible Post

Built to make existing customers buy again.

We create a fully branded, personally written experience that shows customers they matter—so your brand is remembered when they’re ready to buy again.

  • Lifecycle strategy

    Use purchase behavior and customer signals to deliver the right message before the BFCM bidding war peaks.

  • Brand experience

    Make every card, offer, and detail personal enough to beat another ad.

  • Managed execution

    One team handles strategy, creative, production, mailing, and attribution from start to finish.

  • 17.2×

    Return on campaign

    The average return per $1 dollar spent

  • $1.01M

    Revenue influenced

    Directly influenced during attribution window

  • 36%

    Repeat purchase lift

    Average lift across Tangible campaigns

Implement before CAC peaks.

Pick the segment now.

Choose the Klaviyo audience with money sitting inside it. Launch fast, measure the return, then scale what wins.

  • Choose

    Lists or segments, utilize your Klaviyo data to reach customers at the right time.

  • Launch

    As a standalone campaign, or part of your automated flows. You choose.

  • Prove

    Matchback attribution synced with Klaviyo to show the true results of your efforts.

Before the BFCM clock runs out

Questions are fine.Waiting gets expensive.

Premium re-engagement mail needs lead time. Here’s what gets handled, how fast it moves, and how return is measured.

Tangible Post is handwritten direct mail at scale for e-commerce brands. We turn the customer data you already own into personally written, fully branded mail that strengthens relationships, encourages repeat purchases, and connects customer response back to revenue.

We help with strategy, audience selection, creative, personalization, handwriting, printing, quality control, postage, mailing, and measurement. Your team approves the audience, message, offer, and brand experience; we handle getting it into your customers’ hands.

Connect Klaviyo directly or upload a CSV. Customer segments, purchase history, and profile data can be used to select the audience, personalize each message, and time campaigns around the moments that matter most.

Personalization can go far beyond a customer’s first name. Custom merge fields can include names, expiration dates, unique coupon codes, purchase information, customer status, or any other relevant data you provide. Each customer receives a message built specifically for them while the overall experience remains consistent with your brand.

Each note is created from your approved message and personalized using custom merge fields such as the customer’s name, expiration date, coupon code, or other customer-specific information.

Our robotic handwriting machines write every note with a real rollerball pen. The message is not reproduced by an inkjet printer—real ink is applied directly to the card, giving every piece the natural look and tactile quality of handwriting. Each piece is then quality-checked before entering the mail.

Campaigns typically launch within three to five business days from the date of purchase. This production window gives us time to create any required printed materials before handwriting begins. Postal delivery time is additional and may vary by destination.

Tangible Post uses matchback attribution to connect campaign recipients with subsequent orders and revenue during the agreed attribution window. Reporting can include delivery, customer reactivation, orders, revenue, repeat-purchase lift, and overall campaign return.

Handwritten cards are priced by quantity, with the price per piece decreasing at higher volumes.

Campaign quantityPrice per piece
1–499$3.62
500–999$3.40
1,000–2,999$3.19
3,000–4,999$3.05
5,000+$2.89

Your final campaign total is based on the exact number of pieces ordered.

No. BFCM is an especially valuable time to reach existing customers outside the digital advertising auction, but Tangible Post can support the entire customer lifecycle—including post-purchase, second-purchase, cross-sell, replenishment, VIP recognition, milestones, and win-back campaigns.
Beat the CAC trap